Unf-ck insights https://www.unf-ck.co.uk/insights Field guides, receipts, and honest takes on digital rescue, agency theatre, SEO, AI-first delivery, and what's broken in UK SME websites. en-gb Wed, 10 Jun 2026 15:36:05 GMT AI didn't make your agency quote more expensive. It just gave them new words. https://www.unf-ck.co.uk/insights/ai-agency-inflation https://www.unf-ck.co.uk/insights/ai-agency-inflation A senior with AI can now ship in a week what used to take a four-person team a month. The economics of delivery fell off a cliff. Agency quotes went up. Because 'AI-first' sounds more expensive than 'normal'. Here's how to tell the difference. Sun, 19 Apr 2026 00:00:00 GMT Gary Cheers Who actually owns your website? The legal reality check most SMEs never run. https://www.unf-ck.co.uk/insights/who-owns-your-website https://www.unf-ck.co.uk/insights/who-owns-your-website Your domain might be in your agency's name. Your hosting might be on their tenancy. Your codebase might be in their GitHub. Your analytics might be in their workspace. 'Owning' your website isn't a single decision, it's ten of them, and most SMEs haven't checked even one. Fri, 17 Apr 2026 00:00:00 GMT Gary Cheers Rescue or rebuild? A framework for deciding before you sign anything https://www.unf-ck.co.uk/insights/rescue-or-rebuild https://www.unf-ck.co.uk/insights/rescue-or-rebuild The agency that's quoting you has a preferred answer before they've even looked at your site. Here's how to work out the real answer, five questions that cut through the sales narrative. Wed, 15 Apr 2026 00:00:00 GMT Gary Cheers Why 80% of your agency quote is theatre https://www.unf-ck.co.uk/insights/agency-quote-theatre https://www.unf-ck.co.uk/insights/agency-quote-theatre Account managers, project managers, creative directors, QA leads. The legacy stack is a costume show. Here's where your money actually went, and where it should have. Sun, 12 Apr 2026 00:00:00 GMT Gary Cheers The 12-month retainer is agency theatre. Here's what to negotiate instead. https://www.unf-ck.co.uk/insights/twelve-month-retainer https://www.unf-ck.co.uk/insights/twelve-month-retainer The 12-month minimum, the 90-day notice period, the rollover clause. These aren't standard terms, they're negotiated advantages dressed up as boilerplate. Walk away from the contract that won't budge on them. Fri, 10 Apr 2026 00:00:00 GMT Gary Cheers 12 ways to spot you've been done by a cowboy https://www.unf-ck.co.uk/insights/cowboy-spotting-checklist https://www.unf-ck.co.uk/insights/cowboy-spotting-checklist Login they won't hand over. CMS you can't edit. Plugins they invoiced for as 'custom development'. Twelve red flags. If three or more sound familiar, get in touch. Wed, 08 Apr 2026 00:00:00 GMT Gary Cheers